Any suggestions for marketing?

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MartinSvendsen

Preti
May 18, 2015
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I have developed a software which is very interesting for companies that generate online leads. I want to know if there are any of you guys who have suggestions for marketing in relation to companies that wants to buy this software. It has to be some good creative suggestions that are a little different and could be offline marketing as well. I already have salespeople assigned, use googleadwords, display marketing etc.
Please help me out :)
 


Hi Forvessiom, I 'm in the process of building an email list but it's a B2B- and not a B2C software so it's a bit longer process. I need suggestions which are innovative. "Everything" that everyone else does (the most common online marketing), I'am already doing :)
 
I know I do not write so much about the product / software itself, but I'am surpries that nobody has any suggestion for this thread about marketing. I have a lot that has nothing to do with adwords, linkedin etc. Loyalty program for customers, instructional videos of the product, reward for referring new customers, offering an e-book or a free report in exchange for customers' e-mail address etc, etc.. is there really no creative people on wickedfire?
 
Hi Martin,

How is your marketing effort so far? I see that your post is dated months ago. I was wondering how your software is doing in the market?

I am an email marketing consultant. As such, I recommend a strong email campaign that you can send out to companies, organizations, and the like.

You may already be doing that, and I hope that your business is successful in its goals.

All the best,
Desiree
 
MartinSvendsen said:
I have developed a software which is very interesting for companies that generate online leads. I want to know if there are any of you guys who have suggestions for marketing in relation to companies that wants to buy this software. It has to be some good creative suggestions that are a little different and could be offline marketing as well. I already have salespeople assigned, use googleadwords, display marketing etc.
Please help me out :)
Click to expand...

Hi there! Since you want to market your products online, you should write quality contents about the products you are selling and highlight on the benefits of having these products. Focus more on the pros and why your customers must have it and don't forget to place an internal link going to the page where they can check out the software you are try to sell.

Aside from that, you can also make an honest review about this software. Again, you also have to focus on the idea as to why your customers MUST HAVE this product.

Lastly, you need to promote these contents (about your software) using social media account for wider exposure.

Furthermore, you must observe proper SEO techniques so you can achieve better search engine rankings. The better the ranking, the more visitors you have and the better the chance of making sales...

Hope this helps!:slight_smile:
 
Let's try these tips for your marketing strategy:
- focus on SEO to drive organic traffic
- distribute your content on social media
- implement email, content marketing strategy
- build an attractive affiliate marketing strategy
- run paid campagins on Adwords, Facebook ads and so on
Hope to be helpful :)
 
You can create paid campaigns for your software in top rated software suggestions/reviews site. They can help you to generate revenue from leads.
Use sites like capterra, clutch, software suggest, GetApp.
 
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