Pros of add-to-cart button:
- Once product is added to cart, cookie is effectively boosted to 90 days as long as the product stays in the cart.
Cons of add-to-cart button:
- Visitor might have expected/wanted to see product listing page and be put off by a sudden "Please confirm that you want to add the item(s) listed below to your cart."
- Because of the above step items aren't added to cart immediately and you've got an extra step to lose a conversion
WDYT?
- Once product is added to cart, cookie is effectively boosted to 90 days as long as the product stays in the cart.
Cons of add-to-cart button:
- Visitor might have expected/wanted to see product listing page and be put off by a sudden "Please confirm that you want to add the item(s) listed below to your cart."
- Because of the above step items aren't added to cart immediately and you've got an extra step to lose a conversion
WDYT?