Affiliate to Advertiser

numerouno

New member
Mar 3, 2010
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QC, Canada
I'm finally done with building one nice little lead gen bizopp offer, ran it myself for a while to optimize until it converts very well. Now I'd like to move on and get it promoted by affiliates via network(s).

I'd like to know if anyone has some experience with this, what should I do and what should I not do, how to start easily without too much risk, etc.. Also, I'd like to know what you guys are using for subids tracking to monitor the traffic quality. I'm certain this would be really useful for a lot of us that are trying to move to the other side.
 


Be prepared to prepay for the traffic you want. I doubt any network will give you credit
 
Custom tools for quality control of the traffic.

Don't prepay more than 10k. If you prepay, make sure you negotiate that if the budget hasn't be 100% spent after X days, you get your money back.

Try to have a clause that protects you from paying the network for the traffic if your servers are down.

Good luck!
 
Affiliates are in the best position: they get great ROI %'s and they're always paid. Advertisers can make huge money but their risk is huge. Networks have revenue rolling but low %'s and high risk from non payments.
 
Affiliates are in the best position: they get great ROI %'s and they're always paid. Advertisers can make huge money but their risk is huge. Networks have revenue rolling but low %'s and high risk from non payments.

Not really, affiliates don't really build an asset they can sell...unless your building lists or use SEO and get traffic that way.

Being an aff is a great way to build up cash (to buy assets), but its not really a long term business plan...no asset to sell...
 
so affiliates have more little risk than the advertiser because they not make a big deal for that, but it's a good way to earn quick cash.
 
Affiliates are in the best position: they get great ROI %'s and they're always paid. Advertisers can make huge money but their risk is huge.

You have that backwards for the most part (if you exclude most free trial advertisers). Affiliates are bottom feeders. They're the one's on the front lines taking all the risk. Advertisers only pay out when they get paid.

If they're running legitimate offers (read: not dependent on screwing people over) then they have little to no risk.
 
You have that backwards for the most part (if you exclude most free trial advertisers). Affiliates are bottom feeders. They're the one's on the front lines taking all the risk. Advertisers only pay out when they get paid.

If they're running legitimate offers (read: not dependent on screwing people over) then they have little to no risk.

no, you're wrong. the OP who's doing a lead gen bizopp has to convert somewhere on the backend. most of those offers = 0.95-5.00 email opt-in (NOT talking about penny stocks) to get pitched bizopp rebills post-free ebook/free webinar. get ready to get :crying: at the amount of trash incent/sponsored listings media buy traffic. lol@u megatabbers for thinking weeding through aff campaigns=all the risk.
 
Advertisers only pay out when they get paid.

went to idate in beverly hills in june. was talking to people media (guys behind people meet offers) about going direct. few networks' quality was so shit that their cost per action was ~$150 for one backend conversion. only a handful of guys had qual enough (myself excluded) to offset and keep one offer in particular in negative single digits ROI. advertisers pay more + get raped more then affiliates.
 
Hey thanks for the tips guys. The quality of the traffic is definitely something that keeps me on the fence on moving to a network, I'm going to make sure that everything is monitored as much as possible. Right now I've been promoting this on PPV and quality is very good when I often had quality issues with other related offers. Hopefully it'll stay like this.

Now about the affiliate performance tracking, there is nothing out there except custom scripts? This seems to be one of the most important thing before moving on to a large audience.
 
no, you're wrong. the OP who's doing a lead gen bizopp has to convert somewhere on the backend. most of those offers = 0.95-5.00 email opt-in (NOT talking about penny stocks) to get pitched bizopp rebills post-free ebook/free webinar. get ready to get :crying: at the amount of trash incent/sponsored listings media buy traffic. lol@u megatabbers for thinking weeding through aff campaigns=all the risk.

You do realize there's a whole world of affiliate programs outside of CPA lead gen, ringtones, free trials, Email submits and the likes, right? That's what I was referring to. As for the OP's offer, I agree there's plenty of risk there for him. But when it comes to real products where someone actually buys something on the front-end, the risk lies with the affiliate.
 
Just recently did something similar but not with Biz Opp. If you can lock down your price point on the back end you can make networks work for you.

Be prepared for some of the individual pubs at the networks to send absolute shit traffic to your offer. It is gonna happen and you just have to be able to identify those pubs and have the network turn them off of your offer.

Good luck.