Dear AdWords Advertiser,
We’re writing to let you know about a change to Google's advertising policies that could affect your AdWords account.
Beginning in the coming weeks, we'll no longer accept ads that promote Unacceptable Business Practices. This includes, but is
not limited to, negative option or unclear billing, the sale of normally free items or services, and false celebrity
endorsements.
Our system identified your account as potentially affected by this policy change, specifically as it relates to negative
option or unclear billing. Negative option billing specifically relates to sites that offer free trials, services, or other
offers in conjunction with a subscription service. Sites in violation of this policy automatically enter users into a
subscription if they do not cancel within the pre-determined trial period. In order to comply, these pages must contain an
opt-in checkbox that contains the price and billing interval of the subscription service on the page where a user enters
their billing information.
When we make this change any URLs in violation of this policy may be submitted for Landing Page Quality disabling. Once this
has been completed you will have 10 days to make any necessary changes to your website in order to comply before the
disabling will take effect. We ask that you make changes to your ads and/or website to comply, so that your campaigns can
continue to run.
As a business, Google must make decisions regarding the advertising we accept. We've given much thought to our stance on this
content, as well as the potential effect our policy decision could have on AdWords advertisers, and we apologize for any
inconvenience it may cause you.
Sincerely,
The Google AdWords Team
