Adwords acting funny after being slapped

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jschmidli

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Jul 20, 2007
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Ok anyone who has used adwords knows about the Google Slap. And anyone who has been slapped knows to simply buy a new domain and create a new campaign(preferably on another adwords account) pointing to the new domain. You can change up the content or not it really does not matter and you are back in business until you get slapped again.

I call this the Google Two Step.

Now here is what is screwy to me. One of my sites was slapped so I did the two step and set up my new campaign-same keywords and almost same ad text. But the new one never has gotten the same amount of impressions or clicks. I do not know why this is. It even has a higher CPC and more daily budget.

So I let it run a couple of weeks while getting next to no traffic. So just for the heck of it I resume the old campaign and it starts getting impressions. All be it not the same as it was but definitely more than the new one. 10

Now I have both running and the old one is out showing the new one by 10 times. The new one has a CPC well above the old one.

I am stumped as to why this is. This is across 5 different accounts not just mine but some friends as well.

Anyone else having this issue???

Jschmidli
 


Lots of factors in play here, especially variance in searcher behavior. Any differences in CTR?
 
yeah and are you sure you were properly slapped in the first place? a few weeks ago google messed up there quality score algorythm while processing an update and nearly all my campaigns got "slapped" only to come back stronger and with better QS a week later when they ran an emergency upgrade. most of my top keywords went from like 8-10 to 2-5 overnight. then a week later they were back to 8s and 9s and some were 10 :p.

if this was the case you're qs would have bounced back and the extra clicks and imps would be a direct result of you're better historical CTR on the existing adgroup/account

it should be noted that (of course) google wasn't going to publically publish their "f*ck up" but it was obvious this is indeed what happened and its been well documented on other forums as well.
 
anyone having problems with content network slaps?

It happend to me 3 times in the last week, with 3 different offers.
My content campaigns start running great, then just grind to a halt.
I had one that was running for 2 months, and today just stopped completely.

I contacted support today, but i guarantee, they are just gonna give me some stupid answer thats not going to help.

I usually just get a new domain and make upload the campaign again. But that got slapped too.

I think they are being more strict with content. At least with me they are
 
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