Advantages to hiring Stay at Home Moms?

Meatytreats

New member
Jul 29, 2011
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I'm launching a site dedicated to hiring US/Canadian stay at home moms and I'm just looking for a little validation on the idea from a "marketer's" view point.

I am curious if that is that something you currently do or would be interested in doing?

The advantages I see would be:

1. No cheap, poor quality work from $2/hour countries
2. No "Engrish" written content, as everyone would be North America based
3. A highly targeted demographic for things like surveys or micro jobs etc.
4. A pool of actual, real and active social profiles you could leverage.

I used to do this a lot when I was in e-commerce and I'm guessing this would be a good fit for a lot of businesses.

Other advantages?
Reasons the idea sux?

Any feedback would be great!
Thanks!

Meaty
 


I have two working for me on a part time basis and have hired several others over the past few years. Its a great setup, as long as you don't mind being flexible with the needs of children that sometimes come up. Just assign tasks that have flexible deadlines and it works out great. We use activecollab for this.
 
A client I had did this. Was back in the Craigslist dating days. It actually happened completely by chance for him, but yeah, there's forums out there dedicated to stay-at-home / single moms. Some of them got a hold of the program, spread the word, and he had an army of mom's working for him.

They were all sitting there, posting W4M & M4M CraigsList ads in every city in North America. He was banking about $100k/month off the operation, until CraigsList changed things up.
 
Stay at home moms/dads, especially the ones that used to always hang out at the "main" forum Work From Home - Work at Home Jobs, Recipes & Articles For Moms - WAHM.com, they were the best people to work with for a lot of marketing-related projects compared to using freelancing sites in my experiences (haven't been on the site in awhile though no idea if things have changed). Generally they're decent-to-good writers always hanging out there, most social media savvy and active in niche forums, easy to get in touch with on chat programs and no problems with general project-management software and familiar with basic marketing tools, I'm sure half of them have their own blogs and social media presence, no communication-language barrier major time-difference problems, lots of them are VERY interested in learning more about online marketing and online businesses in general. (This is awesome and can be a real asset and you don't get this kind of genuine interest from people on the freelance sites just grinding out jobs).

It was way more efficient to hop on that WAHM forum and describe the kind of projects you're doing and looking for help with, than wait around on freelance sites, for these kind of microtasks and projects you need help scaling. You will get lots of people PM'ing you for info if you're professional and clear about what you're doing and who you are, clearly state kind of payment and frequency of payment options, explain frequency of work, give links to examples of type of work, etc.

In order to post these kind of projects/jobs in the main "discussion" areas, the best approach was to post the details of the work that you need help completing, don't just post job ads on these "general discussion" forums, your post will likely be removed or moved to different rarely seen section. Become a member of the forum, answer some questions, make some good posts.

Make a post stating you need help with overflow work on a new project, how you're excited about a new project you're working on etc. Otherwise those job ad sections were just way too crowded to actually get noticed and interact with people looking to help you out. Was way better to just discuss what you're doing in the discussion areas rather than post a job on those places designated for job postings only in my experiences, they're filled with scams and most of the people looking for legit daily work weren't even browsing the specific job ad sections much or it was just the same five work at home companies spamming the same stuff over and over.

If you can pay weekly/every few days for projects you will attract a ton of people too. The key in my experiences was transparency and providing good training/reference material for them. You can also usually very easily go through a lot of their profiles to double-check how active they've been working online, see what kind of work they do, links to social profiles, blogs, portfolios etc.

The people helping you out with projects will post about their good experiences working with you in the main discussion area that gets serious traffic, and then the whole thing can turn into a lot of referrals that you can use for all kinds of projects, but totally depends on your business model how effective these kind of "generalized" rather than "specialized" workers can be. I pretty much exclusively used Work From Home - Work at Home Jobs, Recipes & Articles For Moms - WAHM.com to find help and fulfill orders of data-entry/writing work for years. A+ would highly recommend. :music06:
 
From personal experience, I'd say they're very reliable. Unlike teenagers, they'll continue working for you for years as long you keep paying them enough for a comfortable life.

Great idea, OP. Don't use stock photos...
 
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From personal experience, I'd say they're very reliable. Unlike teenagers, they'll continue working for you for years as long you keep paying them enough for a comfortable life.

Great idea, OP. Don't use stock photos...

I tend to agree with this. They will view it as a full time job as they need the money. I think that stay at home moms are dedicated because they want to stay at home with their kids yet still bring an income in.
 
There's a fella named Greg I know - I don't remember his member name, but if you hit me on Skype - you can pick his brain for 10 minutes and he'll give you ALL the benefits including some you haven't though of. He uses them quite frequently and heavily in Murika, so he's the guy to chat w to get your copy research in 10 mins.
 
mm... I would keep the service offer varied. Don't create yet another Fiverr clone.

Many moms are actually accountants, lawyers, teachers, etc. They just don't work in their fields because they are well... moms. Don't overlook that.
 
This is a great idea. Moms are very reliable and will always do the work on schedule. Just make sure you give them flexible assignments, because sometimes things with their children may come up.
 
It is a good opportunity for mom to stay at home and earn money online with doing lot of online jobs. now a days many websites are available offering many online jobs. One of them is [FONT=&quot]http://adsnity.in/classified/5-websites-earn-money-online-india-working-home-without-investment/

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As long as they can provide quality work with reasonable turn arounds, I don't see anything wrong with it.

Keep in mind I mention 'quality' because even people in North American can produce terrible quality work like you would receive from lower out of the country offers. I will say that the few stay at home moms that I've worked with have been dedicated and communication with them as always been nice.
 
A client I had did this. Was back in the Craigslist dating days. It actually happened completely by chance for him, but yeah, there's forums out there dedicated to stay-at-home / single moms. Some of them got a hold of the program, spread the word, and he had an army of mom's working for him.

They were all sitting there, posting W4M & M4M CraigsList ads in every city in North America. He was banking about $100k/month off the operation, until CraigsList changed things up.

wait what. what business did he do that he was making so much money from stay at home moms?! $100,000 a month!? he's a millionaire?