What do you look for in an Adserver?
In terms of features I mean. Not like IAB approved or something. Hard features that are must haves, and features that you think are nice to have.
Also, what are you currently using, and what is the one thing or two that you would have loved to have, that you are currently missing in your current adserver?
PS: I am trying to crowd source some ideas as we are currently developing an Adserving platform for internal use. But we plan to open it up for beta at a later date, so I just want to know what features you would like to see in an Adserver. We will be very much Affiliate centric, with a new targeting option nobody has so far.. We have a pretty strong team..
Thanks...
In terms of features I mean. Not like IAB approved or something. Hard features that are must haves, and features that you think are nice to have.
Also, what are you currently using, and what is the one thing or two that you would have loved to have, that you are currently missing in your current adserver?
PS: I am trying to crowd source some ideas as we are currently developing an Adserving platform for internal use. But we plan to open it up for beta at a later date, so I just want to know what features you would like to see in an Adserver. We will be very much Affiliate centric, with a new targeting option nobody has so far.. We have a pretty strong team..
Thanks...