adCenter Question

[cheezile]

Does anyone know how reliable the conversion tracking ability is for adcenter? Just wondering because it is showing a totally different ctr% than from tracking202.

 

[fight_prof]

Conversions don't seem to track very accurately for me with MSNs tracking code. It seems to record about half of my actual conversions.

 

[JayKim]

reliability is subjective
...expect a bit of a discrepancy when using adcenter/yahoo tracking. the one consistency is that you will rarely, if ever, see a consistent # between the two