AdBlock wants to charge advertisers to let their ads through

[rogerrabbit]

The Internet’s next victim: Advertising - Salon.com

It’s a bold claim, and when you look closely, there’s a big catch. Because Adblock Plus’ business model — the way the company plans to generate a profit — is to charge big advertisers a fee to not block some of their ads.

wat

discuss!

 

[ShadowCaster]

Well that fucking sucks. I don't mind some banners here or there, but video ads before videos are unbearable.

 

[r3p1v]

If you are a big advertiser, why on earth would you give them even a penny.

They will use the money to get more users to block more of your ads.

 

[AdamC]

He's asking for legal trouble imo.

 

[AdamC]

The only ads I actually want to block are youtube ones, the pre-rolls and banner overlays. The rest I'm not bothered about, apart from the odd flash object that goes bananas on the cpu.

 

[chigga102]

That explains why i've been getting a lot of youtube video ads recently even with adblock on...

 

[_poto_]

Won't this just get people to drop adblock and use something else?

 

[mattseh]

inb4 open source clone (if adblock isn't already open source)

 

[titanium777]

Capitalism - Adblock will suck, so something else will come up that replaces it

 

[quintana]

Remember, there's two from different companies.

Adblock Plus, which this article is about, is apparently the evil twin.

Adblock is the good one.

 

[conjamuk]

Its funny Google is killing advertising by pissing people off with video ads. Normally they would not care but a 30 second ad that you have seen 100 times before every video is driving people to search "block ads". So they end up installing adblock.