A little advice from experts please.

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tecal3

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Mar 29, 2007
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Hello,
I have a friend who runs the site fridaynightfootball.net take a gander. I will begin working for his company soon (they cover high school football in the Orlando/Central Florida area). As part of my compensation he has agreed to let me have full creative control in monetizing his website with a split between us on profits. The site gets around 100k hits a month with no adsense or MSN advertising. A main attraction of the site is video recaps of games and the top players from area teams. What would be the best method to monetize the site? What cpa would has offers that would fit with the content of the site? Would it be worth investing in adsense or MSN, where would be the best area on the site to place the ads? Any and all recommendations are greatly appreciated. If there is any interest from members I would gladly start a post updating the earnings and process of monetizing the site.
Thanks.
 


hi,
I think placing adsense would be a good start. If you are operating outside the U.S. than maybe you could also advertise sportsbetting sites and on top of that earn revenue share.
 
For something as localized as that, you may want to approach local businesses related to sports and teens. It may be a pain at first, but you'd almost certainly be able to better approximate your monthly revenue if you had them pay $xxx per month for a banner ad, $xx for a button, etc.

Try trophy shops, uniform shops, sports stores, anything like that. A little phone book cold calling around the greater Orlando area can go a long way. You could stress that almost ALL of your website traffic will be their target demographic located in their geographic location. Many small, local businesses aren't exactly web-savvy so you probably won't get too many requests for stats such as traffic, etc.

You could also throw up some "tried and true" teen moneymaker ads such as ringtones ads, etc.
 
I don't know how it works in the US, but is there a cable company with rights to the live games? If so, they could be good to promote. (Just seen it's High School football - is that big enough to have TV companies showing games?)

It's a shame they've banned online betting in the "land of the free"... No idea of the actual laws, but if there are loopholes then betting sites would seem like a natural fit.

(edit: ignore that if the target audience is under 18 I guess!)
 
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