700,000 uniques, What would You do???

F

Faraday

New member
Jun 24, 2009
14
1
0
AD technology & publishing platforms are beyond me:

Looking for some WF guidance and potential help as a noob:

I have a client / friend with a life guidance type site with thousands of pages.

Lower end yahoo Answers / About.com type site. Needs a re-design.

30K uniques daily, 10 years old, making about 5k a month with adsense
off 2M impressions. Baseline. (700,000 x 3 zones per page)

Kind of a hit & run traffic - not huge following mostly fresh - no list yet.

He's open to losing adwords : ) and
running affiliate & CPA banner offers on OpenX or similar.
Perhaps some in-text and stealth text link affiliates with article listings.

Opt-in email first & foremost. Throwing away thousands here.

Adbrite & Adblade seem ghetto to me. CPV?? Does it even fit here??

On the hot CPA topic pages (weight loss, credit, insurance, dating etc) a newsy blog feeding CPA's with strong supporting content with incentives.

Like to integrate opt in lead capture free reports & e-courses in the top corner, Possibly surveys & Polls as well. A

These are people looking for specific advice and receptive to focused offers.
Conversions should be strong. Banners would draw eye in this scenerio
based on present design. Subtle graphic text animations should hit nicely

Not skilled in these areas, requires technical, design & automation/ set up.
Not to mention experience which I don't have. All I know is he's throwing away a list every day and leveraging nothing. The owner also has a content generation company which is his main focus and may help things. He is market savvy - just neglecting the site.

Looking for guidance, support or an open partner.

What would you do?? Any ideas???

Faraday
 


I could see traffic doubling and a community following unfold in short order.

Headlines, content, copy, branding are my things.
Monetization with CPA & banners, tracking & scaling... Not so much : (

Could use some guidance & help here

What would you do??
 
2,000,000 impressions he should be making a lot more. For instance I had a website that did a deal with Viacom for CPM. We got about $3.50 CPM on a low paying niche which would equal out to around 7k per zone in your case. Looking at 21k per month instead of 5k. There are plenty of other ways to monetize instead of Ad Cents.
 
Sonny Forelli said:
at a bare minimum he should have a conversation with Valueclick, Tribalfusion, Rubicon Project, etc.
Click to expand...

+1

there is a lot of potential to play with here. even a 0.5% conversion rate on a gaming download ($4 per lead) would yield $18k a month. that's assuming US traffic. test and play.. lots of data can be had here.
 
That was almost impossible to read. I'm glad you don't handle my copy, you are retarded.
 
find a network with their own ad agency. Like a very large site that sells adspace and ask them to partner. They'll usually pay him very high cpm rates and help him advertise his site.
 
Personally, depending on the variety of inventory I'd test a variety of things and see which had the greater ROI and then shift more things towards those.

For example, try running some targeted affiliate offers in a specific zone and see if that drives more revenue than the AdSense did. Once you calculate your CPM out of whichever is higher, shop around with the various networks that Sonny mentioned and see how they compare.

The benefit of running with a network is that you minimize your risk to a degree. All you have to do is worry about keeping the traffic numbers up and you're great. When you run affiliate offers, you have the potential to make some solid money but if you can't find an offer that converts, and an easy way to match targeted offers with relevant content, you likely won't make nearly as much as with a network.

Without knowing the setup for this site's backend its hard to advise... If you have a lot of control and can easily swap things around it may be worth having super targeted CPA offers on pages that have a high chance of converting for those terms.

Also, consider some things like Chitika and their ilk...it won't cannabalize AdSense or banner ads and can supplement your revenue.
 
Adsense is a short sited solution. Yeah, it's quick and it works - but every click sends visitors away. Finding a monetization method that generates less money at first could earn more money in the long run. If you can keep visitors on your site longer, you can get them hooked.

I'd say the gold standard for a site in that niche is a subscription model. To pull that off, you need enticing teaser content.
 
Deliguy said:
find a network with their own ad agency. Like a very large site that sells adspace and ask them to partner. They'll usually pay him very high cpm rates and help him advertise his site.
Click to expand...

^ This, had a website with about half as much traffic and Viacom/MTV did a deal paying $2.75-$5 CPM plus had a few co-marketing opportunities to funnel traffic into my website and a few others.
 
A $3 CPM X 30k Daily = $90/day... Seems kinda crappy. Now if you can pack 3+ different CPM blocks on the site, you're monetized.
 
promo related books on the site.
Add a few AM products.
Launch an offline tabloid of the site as well...
(the last one is a far fetched idea, but if ur making $5k/mo from the site, um sure you can invest into offline business). Offline business offers chances for better branding. You can then go on and refurb the site to all new proportions.
MY SAY:
work in the offline mode and then branch off online with the help of a few partners :D
 
Nice One Jee, that was fresh. a little nutty - but fresh.
An offline tabliod, then back online. interesting idea.
I was looking at branded blogs or sub-domains with niche funnels / list.

Truffles, the set up funky, good advice though.
Targeted Affiliates & list on hot pages, then
CPA's in the mix on rotation. Ad Network as a back up
I was thinking higher payout offer like netflix and then
lower payout zip submits.

Subscription model is probably the most work - Spun PLR perhaps @ 4.95 per month
never done it.

Like to not overload the advertising and be somewhat stealth. Great Ideas for not having seen the URL. Big help.
 
You must log in or register to reply here.
Top Bottom
Back