$5k a month IM budget

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Slith

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Nov 30, 2011
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This is my first post on this forum. I've learned a lot over the last week since joining.

I've been a web developer for over 10+ years, but I'm fairly new to IM. I'm currently in the process of launching an ecommerce site and I've been given a monthly budget of $5-6k for IM. If I can produce decent results then the monthly budget will increase.

Given this budget, where should I start...Adwords, advertise with an Ad Network, other?

Or should I be asking for a bigger budget to start? I'm just a bit concerned that being a newbie I'll blow through a $10k+ budget without seeing any results :)
 


Slith said:
This is my first post on this forum. I've learned a lot over the last week since joining.

I've been a web developer for over 10+ years, but I'm fairly new to IM. I'm currently in the process of launching an ecommerce site and I've been given a monthly budget of $5-6k for IM. If I can produce decent results then the monthly budget will increase.

Given this budget, where should I start...Adwords, advertise with an Ad Network, other?

Or should I be asking for a bigger budget to start? I'm just a bit concerned that being a newbie I'll blow through a $10k+ budget without seeing any results :)
Click to expand...
Your budget is more than enough for everyday IM. What do you mean "in the process of launching" a site, how much is that costing you or are you doing it yourself?

Go SEO, it's a lower gamble than adwords as a newbie.
 
SEO, take remaining money, invest in your own sites.

Profit?
 
1yerrot said:
Your budget is more than enough for everyday IM. What do you mean "in the process of launching" a site, how much is that costing you or are you doing it yourself?

Go SEO, it's a lower gamble than adwords as a newbie.
Click to expand...

Yes, I'm developing the site. We are a couple weeks from launch.

I plan to do SEO, however just wondering in addition to this what else can I set budget towards on everyday IM?

I know I can keep the money and focus just on SEO, however I have equity in the company where I stand to make a percentage on store sales. therefore i would like to generate sales.

thanks for Facebook advice, i will look into this.
 
basically, i just want to learn. apply what i'm reading on these forums. and its great opportunity to have some play money while i learn.

i've read the nickycakes manual...and just looking for more advice or material that would be helpful.
 
Graphic Design - Make fliers, bumper stickers, t-shirts, coupons, etc. all with the website on them of course.

Have a giveaway on the site - gift cards etc, for email sign up.

Buy targeted consumer lists with email, phone, address.

Lots of things you can do. A lot of it depends on the business. Willing to help you out if you want to talk ideas or need other help.
 
Hm.. manual SEO. Does it still exist? Anyone on WF? I guess when you are hiring someone, how can you be sure everything done is manual unless you sit them down at your office to have them pull 8 hours per day?

So yea, just wondering, do we have anyone in BST who offering manual services at high quality? If so I'm willing to pay a lot to do it for my site :)
 
misenlai said:
Hm.. manual SEO. Does it still exist? Anyone on WF? I guess when you are hiring someone, how can you be sure everything done is manual unless you sit them down at your office to have them pull 8 hours per day?

So yea, just wondering, do we have anyone in BST who offering manual services at high quality? If so I'm willing to pay a lot to do it for my site :)
Click to expand...

I think oDesk still has that feature where they take screenshots of the user's desktop to make sure they are doing their job.
 
You might as well buy a well established site that does not depend on SEO for profit with that kind of money than spend it on SEO
 
Go with SEO 1st whilst your still getting things sorted. You dont want to blow a ton on ppc to find your shiny checkout system confuses 80% of your visitors.

get all your product urls in a file with the title and associated keywords (sql query) and hammer the long tail to start with.
I always do this with new ecommerce sites (and get a feed in google shopping obviously). A lot of people suggest going for medium comp main phrases and the longtail will come by its self, but i find actually targeting all the individual products 1st is pretty safe and i believe helps build authority to the main site.

If your keen to eat into that monthly budget invest in getting long well written descriptions for the products themselves.

EDIT
and read this:
http://www.wickedfire.com/shooting-shit/144716-case-study-ranking-established-non-emd-site.html
 
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