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That is all.

If I am running a broad match on "blue widgets", and it gets triggered by the phrase "cheap blue widgets", am I charged the CPC of "cheap blue widgets", or is there a separate CPC for the broad match term itself?

From their TOS: To me this sounds like they're talking about landing pages in general, but there's no way that could be true. What makes a page a bridge page exactly?

I mean what do they even rank? Are they on par with google, where they will actually parse your landing page and make sure that's relevant too? Or are they still a step behind and are only checking to see if keywords are in the ad itself? Any other tips on MSN's quality score, or can I just...

I know there's a semi-official facebook thread, but it's 90 pages long and isn't exactly targeted toward my question. Are the people promoting on facebook using keywords or is it mostly just demographic targeting? Also, does anyone know how to paste in keywords into the box? I tried comma and...

How is CPC driven down? I know it's by getting a good CTR, but is it per campaign or per keyword? For example, let's say I have "blue widgets" as a keyword, which has a high CTR. I also have 9 other keywords on my account with terrible CTR. Will my CPC for "blue widgets" be low while the other 9...

When I bid on a phrase match, let's say "blue widgets", and someone types in "blue widgets for sale" and my ad shows and is clicked on, what is my CPC based on? The phrase match of "blue widgets" or the exact match of [blue widgets for sale]? How is CPC driven down? I know it's by getting a...

I've heard some people say that .info domains look spammy and will drive customers away etc. My logic is that the people clicking on ads don't even know the significance of a domain and wouldn't give 2 shits if it's a .com or a .info. Does anyone have any actual stats on this? What TLD would...

Being new to PPC, what types of offers should I try to stay away from and which should I attempt? I'm obviously going to stay away from the $30+ payouts because those would have a shit ton of competitors. But is it even worth going after the saturated markets, like dating, weight loss, etc...