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In all my years of writing advertising copy, there is one psychological “hook” (or “magnet” if you are a Dan Kennedy fan) that has really done a better job at pulling and keeping readers than any other, and that’s curiosity. Headlines that make people curious and want to read followed by sub...

Screw the fancy-schmancy graphics and all that other crap ... let me just lay this on the line for you. I've done quite a lot of copywriting in the offline world and I'm looking to make a switch to online. But a rep is a rep ... and online I don't have one. I am totally not interested in...