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A client of mine has a vanity 800# that he is unwilling to change at all, even for tracking purposes. I'm familiar with call tracking, however, all those require you to have dynamic or static but different #'s to track sources. Does anyone know how companies like say 1800 flowers or 1800...

I'm in the process of setting up my first offer where I go direct to advertisers and I was wondering what people use for limited the amount of bullshit leads. I know there are different levels of validation and verification and I have seen services like Melissa Data and Targus that do this. I...

Does anyone have any suggestions about general concepts that work when advertising B2B through PPC. I have had plenty of success doing B2C type stuff through PPC. I understand that B2B is a different beast and as such we have made some changes to strategies. We have found out that in B2B...

What are some networks that have good EDU offers? And also do you know of any that have direct offers with the schools and is not a middle man aggregator page that I see on all the affiliate networks selling your lead 4 times. I'm not against these if the conversion and payout is right, but...