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Content marketing continues to have a very impactful influence on the decision to purchase a company’s product or services. Marketers are increasingly using content marketing tactics, along with technology, to better engage with their buyers to educate, update, and guide them. To understand the...

The gifting industry in India has registered a strong growth over the past decade thanks to consumer’s rising income levels and ambitions. Of the overall Industry, corporate sector enjoys the lion’s share. It is of utmost importance for an organization to make sure they keep in touch with their...

While implementing a content marketing strategy, it does not matter if you are getting started or an established player. Your website is vital for the plan. Creating good content takes more time than it is. So, you should have a time-saving process at your end to get it distributed and...

While implementing a content marketing strategy, it does not matter if you are getting started or an established player. Your website is vital for the plan. Creating good content takes more time than it is. So, you should have a time-saving process at your end to get it distributed and...

NASSCOM, a not-for-profit industry association, is the summit body for the 154 billion dollar IT BPM industry in India, an industry that had made a sensational commitment to India's GDP, export, employment, infrastructure and global visibility. Built up in 1988 and from that point forward...