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So your website is a success story. Over time, you’ve built a reputation and created so much awesome content. Traffic increased exponentially, as did your AdSense RPMs. Your revenues doubled from month to month. And just as you begin to gloat about your blog profitability – it stops. read what...

it’s high time to start figuring out what to do with all that remaining Flash ad inventory. iOS (phone and tablets), Google browsers (laptops on battery power), Amazon, and Facebook are among the power players throwing Flash a retirement party. Both advertisers and publishers alike have to make...

There are handy tools right in the AdSense publisher console that can help you boost your earnings. One of these tools is Google AdSense Custom Channels. Curious? Well, it gets better. Spoiler: Advertisers LOVE it. So what are Custom Channels? In a nutshell, Google AdSense Custom Channels is a...

A/B testing has become so pervasive that data nerds (that’s us) are using it to optimize their dating profiles. Let’s see if the profile picture with me wearing my favorite blue shirt while petting my dog gets more clicks and emails. You know, in direct comparison with the beach picture where it...