Anyone here have solid resources to learn native ads from scratch? Looking to dive in, but there’s a lot of noise out there. What’s worth reading/watching if I want to get up to speed fast? Prefer real-world examples, not just theory.
Native Ads - where to start?
- Thread starter InultiAFF
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You can find many resources online, free and paid, but you'll learn the best while doing tests yourself. If you are looking for free materials, try the blogs of affiliate networks and ad networks dealing with natives to get a bigger picture then invest a bit of time and money into trying yourself.
Check out the Native Ads Master Class by Voluum, AdPlexity’s blog for insights, and iAmAttila’s guides. For real-world examples, study campaigns on Taboola/Outbrain and analyze competitors using spy tools like AdSpy or Adplexity Native. Read more blogs and forums about this. Also, STM Forum and Reddit (r/PPC) have great real-world insights.
In my opinion, the best solution would be to take courses, where you can be taught step by step and get more practice.
In my opinion, the best solution would be to take courses, where you can be taught step by step and get more practice.
When I have been started, I understood that learning theory worked best alongside hands-on practice. My advice is to sign up a platform like MGID, and try launching your native ad campaign. You don't need a big budget to get started. Maybe find a friend who has a business and wants to promote their products or services. Use that as your test case. Most of the theory can be found through a quick Google search, but you won't truly understand how it works until you start doing it yourself. The key is diving in and learning as you go - trial and error will teach you much faster than just reading or watching tutorials.
Check some of the case studies and guides from reputable industry publications like AdAge, Digiday, and eMarketer. They usually have pretty in-depth pieces that cover the basics as well as real-world examples and best practices.