Recent content by kiki88

I just started using news feed ads a few hours ago and have a CTR of 7.2%, yet my cost per like is 40 cents because the optimized CPM is $27.00 I usually use right hand column ads get a cost per like of ~6 cents a like with a CTR that is way lower (like 1% or a little lower). Is that just how...

I had two ads running, both optimized for CPM to get likes to my page. I was averaging less than 3 cents per like for the first 12 hours of the day, with about 50% of my budget left to go. Then in the late afternoon, in the span of an hour, FB uses the other 50% of my budget and gets me a cost...