Recent content by hansef

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    Excel sheet to calculate ROI, break-even points, etc.

    Someone may find this useful. It's all simple math, but sometimes it's nice to be able to play with the numbers and see quickly why none of my Facebook dating campaigns are making any money and I'm still working for da man. It's also fascinating to watch how quickly small tweaks in payout/CR/CPC...
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    Facebook campaign critique request

    I've got a good background in net fu - I've been a full-time web developer for over a decade. However I just recently started getting my feet wet with IM. I signed up with Convert2Media a week ago, and while I work on a couple larger projects I decided to experiment with Facebook direct linking...
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    Facebook campaign critique request

    I've got a good background in net fu - I've been a full-time web developer for over a decade. However I just recently started getting my feet wet with IM. I signed up with Convert2Media a week ago, and while I work on a couple larger projects I decided to experiment with Facebook direct linking...
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    You guys weren't kidding on Facebook approval

    Spent a few hours last night submitting a few sets of dating ads, with no red flags in text (except maybe being targeted by state?) and very, very tasteful pictures, clearly stating service to which they were linking, which is free and also has a very tasteful LP. Got multiple variations...