Here's the gist:
Veronica, a 25-year-old Christian blogger in Oregon, used to wear form-fitting leggings. Her husband Dale told her, "I can't take my eyes off other ladies' asses when they wear those things."[1]
So Veronica, in a fit of modesty and Christian conviction, decided to stop wearing leggings in public. She then blogged about her decision.
That "story" is boring. But the PR blitz behind it is interesting.
Dale, the lust-filled husband, describes himself as a "serial entrepreneur." He posted a link to his wife's blog post on one of his social media accounts.
The story took off and went viral. In the last few weeks, it has been covered on ABC News, People, Christianity Today and lots of other properties.
As silly as it sounds, it has become a polarizing issue, sparking contentious debate that has further stoked the PR flames.
If you glance through Veronica's previous blog posts, you'll notice a dearth of comments. There's little to no engagement (I have no clue what her social accounts looked like pre-blitz). But this latest "story" has already generated over 750 comments.
Intradesting.
[1] I'm paraphrasing.
Veronica, a 25-year-old Christian blogger in Oregon, used to wear form-fitting leggings. Her husband Dale told her, "I can't take my eyes off other ladies' asses when they wear those things."[1]
So Veronica, in a fit of modesty and Christian conviction, decided to stop wearing leggings in public. She then blogged about her decision.
That "story" is boring. But the PR blitz behind it is interesting.
Dale, the lust-filled husband, describes himself as a "serial entrepreneur." He posted a link to his wife's blog post on one of his social media accounts.
The story took off and went viral. In the last few weeks, it has been covered on ABC News, People, Christianity Today and lots of other properties.
As silly as it sounds, it has become a polarizing issue, sparking contentious debate that has further stoked the PR flames.
If you glance through Veronica's previous blog posts, you'll notice a dearth of comments. There's little to no engagement (I have no clue what her social accounts looked like pre-blitz). But this latest "story" has already generated over 750 comments.
Intradesting.
[1] I'm paraphrasing.