Facebook is doing a new ads test - Pay and Highlight Your Facebook Status Updates

faceblogger

WF Senior Premium Member
Mar 27, 2010
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Pay To “Highlight” Your Facebook Status Updates To More Friends – A Reckless New Ads Test | TechCrunch

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Holy fucking shit. That is a crazy way to monetize things... People are crazy for attention though, and especially for shit they passionately or sensationally support..... This just might work... Or it could backfire and make everybody think facebook is like an "evil corporation."
 
Sounds good. Especially with the cause everyone wants to do their statuses and what not. Will be interested to see how this pans out.
 
The service has always been free for users, and a pay-for-popularity feature could be a huge turn off, especially to its younger and less financially equipped users who couldn’t afford such narcissism.

This made me lol, a lot. As a former younger and less financially equipped user I can say that was exactly the time in my life when I would have put such narcissism above things like eating a decent meal. I would have lived off Ramen if I could have paid to make sure everyone saw my "oh, so important" thoughts.

Now, as a 30-something, I couldn't give a fuck if my "friend-list" sees a status I post.

As a side note, does anyone know what facebook's retention rate of users is from the time they still required a .edu email to signup (when they expanded to include the majority of US colleges and not just the Ivy league / Stanfords of the world). Also what their interaction stats are.

I ask because as fbook matures and goes public the focus from and on advertisers will likely shift to "bigger brands" driving the ad revenues. We all know that 25-50 year-olds with an education are the preferred demo's of most of these advertisers.

Knowing the retention and interaction rates of the "original adopters" of facebook would go a long way towards projecting future profitability from an ad revenue standpoint, and the "original adopters" will be a significant portion of that demo for the next 20 or so years.
 
Not gonna stick.

I doubt they'll be prepared to compromise the trust people have in the news feed.
 
No different than here. I have to PayPal DwightSchrute a quarter to "Like" my posts.

You can always tell when I'm low on cash if he doesn't like my posts.

(btw Dwight, sorry about that chargeback last month, I needed the money to get my moped fixed. Won't happen again, promise)
 
I doubt this will last. I'm sure they're just throwing the idea out there to give investors more positive material for them to want to invest.
 
Why don't they spend their time and money fixing their broken ad platform instead.
 
They test shit. They would be fools not to.

I agree credits is the way to go though, if this is working at all.
 
I think the reason is that they are "testing" it merely under the guise of it being a user feature.

Once the users become used to it, the real target is to charge advertisers / business fan pages, etc. Hence why it's not using credits, but will become part of the ad system instead. Sure, they'd make money from the users, but the real money would be made from the advertisers.

FB could argue higher fees since advertisers aren't friends. Then all they need to do is apply pressure by scaling back the reach of the free fan page status updates in the user feeds even further. (Since this has already changed to a fuzzy "relevance" black box, it would be easy for them to get away with.)

Edit: To add to that, the initial user acceptance.. There will be less uproar/outrage from introducing this to the users when they know it's just their dumbass friends to blame. Once the feature has widespread acceptance, then the source will be less of a concern, and the advertisers can be brought in. If they brought the advertisers in first, the backlash would be severe. Boiling the frog and all that.
 
Lol, this is not aimed at Facebook Users. It's geared towards business's who want to make their status' (sales pitches) more visible.

This.

I doubt most Facebook users would want the embarrassment of admitting they had to pay $2 to get their Facebook post seen by other Facebook users.