PPC Keyword Research ... you outsource everything else so why not keywords?

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erect

erect

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Jun 3, 2007
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The other day I posted a thread and got some feedback on a new tool I built for my personal empire (I'm getting ready for SEOempire II which should be released any day, right Eli?).

After hacking into place some suggestions from some of you guys, I think I've built a nice little keyword tool for PPCers so I am going to open the doors to the public.

I've never seen a personalized keyword research service offered as most people use things like wordze or wordtracker so they can waste time sifting through 20,000 words ... so we'll see how this goes.

What I'm offering


  • You pick the niche and then leave the heavy lifting to me

  • I'll find the most closely related keywords to your niche

  • I'll squeeze every last long tail I can out of each related keyword

  • I'll pull adwords statistics on the most popular keywords in the list

  • I'll wrap the entire package up into a spreadsheet and send it your way

What you'll receive
  • A spreadsheet with a minimum of 300 closely related phrases to your campaign. Most popular niches have ~1000 solid words for your campaign.

  • Notice I said "closely related phrases" ... this service isn't just long tails directly off the root keyword. My tool digs around alternative searches and finds stuff like Dr. Perricone, university of florida study & multitudes of eating disorder words for some popular weight loss products

  • search volume & estimated CPC for most phrases from the adwords tool

  • An afternoon of free time you would have spent working your ass off only to end up with an inferior list of keywords

Who will benefit most from this

  • Noobs, I'm looking at you. Starting your 1st few campaigns can be overwhelming for anyone. This service would be a massive timesaver and a push in the right direction to help get your offer profitable ASAP so you can start the real work ... testing & pruning.

  • Vets with campaigns that are drying up. Inject some fresh keywords into your stagnant campaigns and stop leaving all that money on the table!

  • SEOs looking to tackle a new niche. This research gives you Adwords CPC (which translates easily into adsnese eCPC) & search volume for the words. There are enough keywords in one niche research package to launch 10 sites!!!
To get some reviews rolling, I'm giving away free research reports for the next 30 minutes to anyone who wants one and has > 50 posts.

The price for this service will be $45 starting out ... everyone gets their 1st research report for $25 unless you claim a free one

Disclaimer: I'm not a PPCer therefore I won't be directly competing on any of these niches ... you can look for my sites on the other side of the page. Turnaround times may vary depending on how lazy I'm feeling, I'll have all orders complete in around 48 hours MAX unless I (or my servers) die. I'll run this tool with questionable niches but will not guarantee results, many of the places I pull data from won't return adult terms ... you'll get a bunch of keywords but the result won't turn out as well as a claen niche. Payment is due up front until we have completed a few transactions, credit and volume discounts can be extended at some point if you run multiple campaigns through me. All payments are to be made through paypal.
 


WF is an odd place, I placed a random post @ 2AM and got 25 PMs within 2 hours. This time I post something in this time middle of the day and hardly anyone sees it. It worked out well for me though, 3 is a great number of freebies to give away for quality samples.

I'll put a report together for you guys here in a bit so you can take a looksee.
 
Looks like I'm late.

erect, perhaps picking one random niche and showing what your report looks like (publically) would be helpful? I'm not sure what you think about that, but... could be a good way to get some more action
 
I just sent one over to ArtDeco ... Kimbo, I've got your request and you're next in queue since I don't have any niche from bofu (shoot me a PM).

d03boy said:
erect, perhaps picking one random niche and showing what your report looks like (publically) would be helpful? I'm not sure what you think about that, but... could be a good way to get some more action
Click to expand...

I'd love nothing more than to drop an acai campaign here for all to see as that turned out some seriously fine keywords in my testing. Since there's a ton of money going around there, the potential for death threats is keeping me from doing just that.

I'm up for it though, you peeps decide on a micro-niche somewhere that will step on very few toes and I'll make it happen.

For the guys who were my alpha-testers from the other thread ... I now run words from your niche through they script 5 times or so and pass them through adwords for more keywords and data. The stuff you'd get now is light years ahead of what you got the other day.
 
Quick K/W service review

I asked Erect for keywords in an expensive, competitive niche that I'm considering that I had just manually collected about 100 keywords from multiple searches with the Google keyword tool.

This is not a noob friendly niche -many of these keywords are upside down - meaning that Google charges as much or more for a click than the networks pay for a completed zip submit.

Within a few hours, Erect sent me three spreadsheets with over 300 solidly related terms and over 750 alternative terms with cpc and volume of searches numbers for each phrase from the Google adwords tool, and a sheet of 'others w/ potential' that might be good secondary keywords to fill out content pages and such. For those key phrases that we had both turned up the numbers were comparable but not identical, but he had way more keywords - Enough keywords for a large campaign or a site for a year most likely.

Erect doesn't provide a competition number or anything like a KEI score, but I think you can get that from the cost per click number especially if G is charging like $15 or $20 a click. Seems to me that his service would be worth the money even for organic SEO and definitely worthwhile for PPC.

In fact, I may just order another one for a related but less expensive niche.
 
Damn timezone, looks like I have to pay. Any more testmonials about this service? Sounds great for newbies like me :P
 
ArtDeco said:
... doesn't provide a competition number or anything like a KEI score, but I think you can get that from the cost per click number especially if G is charging like $15 or $20 a click. Seems to me that his service would be worth the money even for organic SEO and definitely worthwhile for PPC.
Click to expand...

The tool was originally written for organic rankings ... I just fire off some requests for competition and can easily cherry pick the easiest keywords to rank for.

Seeing that this is a different version of my personal tool that I built just for you guys, I can easily hack out the finished product to better fit your needs.

My question is ... "What forumla do I use to find the best EA?" (that's Erect's Algorithm for those curious about the acronym)

Here's my thoughts ...

1. scrape google's sponsored links for your "competition". Record the total ads (and the ad copy for the hell of it) that shows up for each keyword.

2. run each keyword through the algorithm below, sort all in descending order for output.

Code: 
$ea = ( $volume / $CPC ) * ( 1 / $number_of_competition )

$ea = Erect's Algorithm
$volume = google's estimated volume ... minimum of 1 
$CPC = the CPC from the adwords tool ... minimum of $0.05 
$number_of_competition = the competition from my scrape in #1 above
The higher the number returned from the above function, the better your chances to make a buck or 2 for that keyword.

Does anyone have any feedback to improve this? I'm all ears

projectv3 said:
I`ll bite, PM`d
Click to expand...

I'll reply to your PM in a minute, #2 in the queue ATM

Xdreamer said:
Damn timezone, looks like I have to pay. Any more testmonials about this service? Sounds great for newbies like me :P
Click to expand...

I'm sure more will be commenting here in a bit. I just sent kimbo his & it was a bitch, the requested niche is right in the middle of 6 others so I'm interested to hear his thoughts about the results.
 
Awesome list, the "also consider", "related", and "alternative" headings are a nice extra. Definitely going to save me time in developing and researching expansion tails, etc.

found a few extra sub categories that i didnt notice in my preliminary kw niche research :)
 
d03boy said:
erect, perhaps picking one random niche and showing what your report looks like (publically) would be helpful? I'm not sure what you think about that, but... could be a good way to get some more action
Click to expand...

Still open for suggestions here. I won't do a major niche but any minor one would be a great example to show off. I tried it with "foreskin regrowth" (from a BeerNuts post) but it didn't work out well because things like "foreskin" and "uncircumcised" do not yield any results using the adwords tool (adult related)

ArtDeco said:
Erect doesn't provide a competition number or anything like a KEI score...
Click to expand...

He does now. There is extra hard costs (man hours + proxies) involved so I'm having to charge a premium for this part of the service ($25). I sent the last few reports to clients with this feature added in ... hopefully we'll get some feedback from them. If not, pick a micro-niche and I'll show it to everyone.

projectv3 said:
Awesome list, the "also consider", "related", and "alternative" headings are a nice extra. Definitely going to save me time in developing and researching expansion tails, etc.

found a few extra sub categories that i didnt notice in my preliminary kw niche research :)
Click to expand...

grassy ass & good luck milking some extra money from the niche.

As mentioned earlier, I've had several reports go out with no feedback left in this thread (including 2 review copies). I'm assuming it's due to ASW so I'm not going to push for the reviews until after Tuesday. The forum as a whole will probably pick up when everyone returns home from Vegas (That is, if they don't die from casino mobsters, a VD or alcohol poisoning).
 
Review -

Bought a report. Was a bit skeptical but was surprised at the depth of information erect provides. Not sure how accurate the Est. Income he provides will be... guess it depends on other factors such as your personal skill and Adwords account history.

Other than that, I think erect's reports are great to quickly jumpstart a campaign. I bought one because I simply hate the brainstorming part of keyword research.
 
Review

Was actually amazed at the in depth-ness of the list. A lot of these will help me over the next 6 months to rank for the terms organically, which by the way, almost 1/3rd of them have almost no competition.

A+ in my book.
 
if there's free spot I'll take it.. otherwise PM me w/Price.. interested to try you out, I'm domainer and rely on Trellian + Keyword Elite for some of my needs..

thanks
 
mpmarketing2006 said:
Not sure how accurate the Est. Income he provides will be... guess it depends on other factors such as your personal skill and Adwords account history.
Click to expand...

Acutally, if you've run the campaign previous to getting the report, the est. income will be quite stable. Still consider it an estimate though. The system works like this ...

1. You insert your CTR, conversion % and payout on the "MASTER" tab in excel
2. the spreadsheet then assumes that you'll bid what it takes to hit the #1 spot (that's the max CPC from the adwords tool).
3. a formula then calculates how much you would make form the volume provided by the adwords tool like so

PHP: 
$est_income = ( $volume * $ctr  * $conversion_percentage * $payout ) - ( $volume * $ctr * $cpc )
It basically takes your revenue (from the numbers that you provided) and subtracts your expenses ... for every keyword. Of course these are all estimates & your cpc will vary depending on your QS.

If you've not run the campaign previously the above can still help you out by providing guestimates on the keywords to determine profitability

Bofu2U said:
A lot of these will help me over the next 6 months to rank for the terms organically, which by the way, almost 1/3rd of them have almost no competition.
Click to expand...

This is exactly how I use it ... scrape competition >> scrape back links from competition >> ??? >> profit ... it's nice seeing potential volume too.

dnelite said:
interested to try you out, I'm domainer and rely on Trellian + Keyword Elite for some of my needs
Click to expand...

What a great idea, I never considered using this for domain names. All reports so far have returned 1000+ niche oriented keywords ... just combine the words and check the availability of the possible domains with high volume and register the .com

genius!
 
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