EyeCandyShopping.com -- really eye candy?

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dkcvoom

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Hi, I'm a newbie in affiliate marketing, and Eyecandyshopping.com: Celebrity fashion and shopping inspired by celebrity photos. Shop for clothing and accessories; health and beauty; books, music and video entertainment inspired by Anna Paquin is my first venture. It's a celebrity-inspired shopping site.

It's horribly under-performing in conversions, and I only get clicks if I pay for it. What am I doing wrong?

I don't know if it's a content issue or a promotion issue, would greatly appreciate your thoughts!
 


It's a very nice site, very well organized. If I were you I'd register some additional domain names that contain keywords that people actually type in to the search engines - just as an example something like celebrity shoes, celebrity purses, movie star clothes or whatever. You will need to research which search terms people are using. Register some of those and redirect them to your website. Also, if you have to use PPCs or banner exchanges then do that. There are billions of websites and you need to do whatever it takes to get traffic to your new site.
 
You might also want to look into cloaking all of those affiliate URLs, plus do some keyword research, SEO and Link Building to gain some free traffic.

The old motto of build it and they will come is never true. Look at it this way there are 1 billion people using the internet but there are over 2 billion websites online, how many people does that leave to find yours without showing them the way.
 
OK, here a breakdown from a design point of view.

1) Original Screenshot

eyecandy_01_original.jpg


2) now we add some gridlines. You can see some wrong already.
eyecandy_02_lines.jpg


3) To further illustrate, marked in red.

eyecandy_03_lines_marks.jpg


4) Moved the elemnts around to form a tighter grid.

eyecandy_04_movedelements.jpg


5) Got rid of the black (mostly). IT was not used consistently in the original design anyway. Either use a design element cosistently throughout or only to highlight a specfic feature (the central picture, for example)

eyecandy_06_whitened.jpg


6) Got all the colored bars the same color. The logo as well.

eyecandy_05_samecolors.jpg


7) As this thing has tightened considerably, consider centering the layout.

eyecandy_07_middled.jpg


::emp::
 
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A few more pointers (too lazy for more screens)

- why the indent on the right menu? why not on both? why any?
- The "older" bar has a different gradient from the others

- All your ads are on the lower part of the site. Try moving them upwards.

::emp::
 
Hey Emp,

This isn't a suck up but man, I don't think I've ever been on a forum of this type and seen someone go to that much trouble to help another guy tweak his site.

Very cool IMHO.

Vic
 
If you don't want to pay for clicks then make sure you start choosing keywords to work on for search engine traffic.
 
Thank you for everyone's feedback!

You're all the greatest, thanks for this feedback... your responses have re-ignited the fiery motivation in me. I'm going to make this work...
 
Awsome response emp, like above no other forum would show this sort of effor tto help a newb. Keep it up!
 
Vic said:
Hey Emp,

This isn't a suck up but man, I don't think I've ever been on a forum of this type and seen someone go to that much trouble to help another guy tweak his site.

Very cool IMHO.

Vic
Click to expand...


I gotta jump in here and agree...this forum just rocks....and its the help and things like this that make wickedfire the best........and makes me more money:rasta:

+rep to emp
 
Only thing that gets on my nerves is that I wasted the effort on a 2 post wonder who isn't even changing the site.
(I could care less if he posts here again)

So my only hope is that this helped some other people.

::emp::
 
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