What search engines allow you to send traffic direct to the merchant, rather than via a landing page?
Jon
Jon
PPC Direct to merchant
- Thread starter Jon12345
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MSN does. Overture doesn't allow me to do ANYTHING at all but your experience might differ.
all 2nd tier PPC I am a member of have allowed me, but I have never got a lead off any of them, even when a simple search was all that was required.
Adwords, I haven got into yet, I hear people here mentioning the making of landing pages so either they like to work extra hard or they can build better pages than the merchants or that's the only way.
I'd love to know more about this myself. Search google for it, it might come up.
Landing pages are the way to go. Sure, it's more work - but it's also worth it. It can be done without a landing page, but then you gotta expect a lower conversion rate. And as a result of that, a lower ROI and more wasted PPC $$.
This of course unless you are good at blackhat methods (like linkspamming, cloaking, trackback, keyword stuffing, etc.). Some people have success the BH way, but it also requires a lot of work building up new sites (because you will have sites banned after a while), and building SERP PR.
I have nothing against blackhat though. In fact I am starting to test some myself. But I prefer to go the white hat way first. Mainly because I learn a lot this way, and I will have several "real" sites that I can control and leave on autopilot once they're bringing in stable profit.
I suggest you read around the forum about pre-selling and landing pages. Or you could keep trying direct-to-merchant and settle for zero or low conversion for your ppc investments. I'd rather get crackin' on landing page and sales copy if I were you
This of course unless you are good at blackhat methods (like linkspamming, cloaking, trackback, keyword stuffing, etc.). Some people have success the BH way, but it also requires a lot of work building up new sites (because you will have sites banned after a while), and building SERP PR.
I have nothing against blackhat though. In fact I am starting to test some myself. But I prefer to go the white hat way first. Mainly because I learn a lot this way, and I will have several "real" sites that I can control and leave on autopilot once they're bringing in stable profit.
I suggest you read around the forum about pre-selling and landing pages. Or you could keep trying direct-to-merchant and settle for zero or low conversion for your ppc investments. I'd rather get crackin' on landing page and sales copy if I were you
Landing pages are the way to go. Sure, it's more work - but it's also worth it. It can be done without a landing page, but then you gotta expect a lower conversion rate. And as a result of that, a lower ROI and more wasted PPC $$.
I suggest you read around the forum about pre-selling and landing pages. Or you could keep trying direct-to-merchant and settle for zero or low conversion for your ppc investments. I'd rather get crackin' on landing page and sales copy if I were you
couldn't find much on landing pages but i'll keep on looking.
In the meantime can you explain why do you get less success by sending customers directly to merchant page? I am still very new to the whole affiliate thing but I have a few working ones and they go directly to merchant.
If you exclude possible benefits of an opt in box (and you are, since you mention lower ROI) then why would one benefit by adding an in between page? I am very curious about this.
Landing pages are the way to go. Sure, it's more work - but it's also worth it. It can be done without a landing page, but then you gotta expect a lower conversion rate. And as a result of that, a lower ROI and more wasted PPC $$.
I suggest you read around the forum about pre-selling and landing pages. Or you could keep trying direct-to-merchant and settle for zero or low conversion for your ppc investments. I'd rather get crackin' on landing page and sales copy if I were you
another point that comes to mind, if someone is good at making better landing pages than the merchant themselves, then why not go one step further, sell his own products via clikbank so he gets other people to do PPC campaigns for him? Many people out there will give your product a good try if they like your landing page/graphics/affiliate tools etc etc.
You (and some other more experienced members here)obviously have some good reasoning behind this so let us know what it is please?
This isn't always the case sometimes merchants have killer landing pages, sometimes they suck royally so its a toss up. advantage of landing page is you can do PPC on any network as it is treated as your site for instance in adwrords only 1 site with that url per keyword will display so that is less likelihood of your ad showing if 100 other people are using the same landing url. U just have to do trial and error as to which works best for the offer.
Specifically for adwords, there are a lot of benefits to a landing page:
If you go direct to the merchant, you'll be competing with everyone else going direct to merchant for that one spot. If you supply your own landing page, you don't have to outbid everyone else.
Quite often the merchant's page won't have enough text on it or the proper format for a good adwords quality score. By using your own landing page, you can decrease the amount you have to pay per click quite significantly.
Sometimes the merchant's page will have elements that are not allowed by adwords, such as exit popups. By using your own page you get around that rule.
And as mentioned, you may be able to do a better job selling the item than the merchant. Think of it this way - your job is preselling. You can use your page to convince the buyer that this is something he/she needs, and that they should buy it via your page, and then let the merchant page close the sale.
The disadvantage of using your own landing page is that you could still be paying for quite a few clicks that never make it to the merchant page, if your ads are not targetted well or you don't do a good job preselling.
If you go direct to the merchant, you'll be competing with everyone else going direct to merchant for that one spot. If you supply your own landing page, you don't have to outbid everyone else.
Quite often the merchant's page won't have enough text on it or the proper format for a good adwords quality score. By using your own landing page, you can decrease the amount you have to pay per click quite significantly.
Sometimes the merchant's page will have elements that are not allowed by adwords, such as exit popups. By using your own page you get around that rule.
And as mentioned, you may be able to do a better job selling the item than the merchant. Think of it this way - your job is preselling. You can use your page to convince the buyer that this is something he/she needs, and that they should buy it via your page, and then let the merchant page close the sale.
The disadvantage of using your own landing page is that you could still be paying for quite a few clicks that never make it to the merchant page, if your ads are not targetted well or you don't do a good job preselling.
Google says:
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We allow affiliates to use AdWords advertising. Please note that we'll only display one ad for affiliates and parent companies sharing the same Display URL per search query. We also monitor and don't allow the following:
- Redirect URLs: Ads that contain Display URLs that automatically redirect to the parent company.
- Bridge Pages: Ads for webpages that act as an intermediary, whose sole purpose is to link or redirect traffic to the parent company.
- Framing: Ads for webpages that replicate the look and feel of a parent site.
So in the context of adwords, framing the merchant page as you (and some others) are doing might get your ad disapproved at some point, and probably doesn't help your quality score.
Then again, they *could* also interpret the Bridge Pages rule to include most landing pages, but they'd lose 90% of their business.
To answer your orginal question Jon12345, all of them do.
However, the problem would be getting your ad to show if the display url is already in use by an ad with a higher CTR/Bid/QS of landing page etc.
However, the problem would be getting your ad to show if the display url is already in use by an ad with a higher CTR/Bid/QS of landing page etc.
chrislingle and others have discussed them here:
http://www.wickedfire.com/affiliate...-run-affiliate-campain-ppc-shall-we-kids.html
And I have discussed them here:
http://www.wickedfire.com/affiliate-marketing/7015-howto-writing-good-sales-copy-ppc-m.html
The answer to this can be found in the above threads, and the additional reasons waz67 just gave are also very good. One more good thing about landing pages; I've heard people here say they built landing pages a long time ago for a PPC campaign. They SEO'd the page but have since then stopped the campaign. It turns out they are still getting occasional traffic and sales though, because they took the time to create a site that is now listed with the SERPS, and come up for natural traffic. That's just one more thing you don't get with direct-to-merchant, where as soon as you stop the ppc, you'll have no sales.
Basically, to do PPC->Affiliate Marketing succesfully, the pros of preselling using landing pages far outweigh the few cons. Conversion rate is key.
Thanks for all the info. For the long run it does make sense to build up a website around the product, then once it builds up some traffic it will also bring organic traffic to it..
I have a couple of things to say on this topic:
1. It really has to do with the niche, there's far from a generic answer for this. As lead/zipcode offers work way better direct and sales offers work a lot better with a presell landing page.
2. If you're promoting a offer that doesn't have a white label why? I'm starting to look to moving ALL my traffic to white label/private label sites. There's a lot of vendors starting to offer these now. They allow you a lot of ways to make money off your traffic that just can't be done with a regular affiliate offer through a network where you have to use their landing page.
1. It really has to do with the niche, there's far from a generic answer for this. As lead/zipcode offers work way better direct and sales offers work a lot better with a presell landing page.
2. If you're promoting a offer that doesn't have a white label why? I'm starting to look to moving ALL my traffic to white label/private label sites. There's a lot of vendors starting to offer these now. They allow you a lot of ways to make money off your traffic that just can't be done with a regular affiliate offer through a network where you have to use their landing page.
Google Adwords and Overture PPC integration
If it's because you don't want to send it to your own landing page, you can see if MORENICHE's products are up your alley. They have integration with Google Adwords and Overture PPC.
You can choose to send the traffic to your page, their product page, or one of their pre-built feeder sites that does the preselling for you. They tweak their feeder sites for higher conversions. You will get credit either way, plus on any upsells they make off the feeder sites if you send traffic that way.
Payouts are huge and support is quick and Top Notch.
These guys also have a huge new product launch on FEB 1st with $160 per sale, excitement level is pretty high over there at the moment.
Highly recommended, check my sig.
Cheers and good luck.
If it's because you don't want to send it to your own landing page, you can see if MORENICHE's products are up your alley. They have integration with Google Adwords and Overture PPC.
You can choose to send the traffic to your page, their product page, or one of their pre-built feeder sites that does the preselling for you. They tweak their feeder sites for higher conversions. You will get credit either way, plus on any upsells they make off the feeder sites if you send traffic that way.
Payouts are huge and support is quick and Top Notch.
These guys also have a huge new product launch on FEB 1st with $160 per sale, excitement level is pretty high over there at the moment.
Highly recommended, check my sig.
Cheers and good luck.
I may be off base, but their focus on a penis enlargement product doesn't instill confidence...
Yeah, but that's their oldest products, the others aren't shown on their home page. At the same time though, there's a lot of content affiliates over there that are fairly new to the game but pulling decent numbers they couldn't get elsewhere.
Without getting to far off the thread's topic though, Google obviously isn't enforcing that Bridge Pages section. They probably just threw that in there just in case they ever do need to use it in various circumstances. I don't think it's something to be to worried about or like you said, more than half the people bidding would be shut down.
Without getting to far off the thread's topic though, Google obviously isn't enforcing that Bridge Pages section. They probably just threw that in there just in case they ever do need to use it in various circumstances. I don't think it's something to be to worried about or like you said, more than half the people bidding would be shut down.
Me too, especially considering that every landing page in existence is a bridge page.
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