Started first Google Campaign, couple of questions.

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PunchMyFace

PunchMyFace

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OK, So I started my first Campaign last night on Google.

No sales yet its been about 8 hours. But I think my impressions are too low to know if its a loser yet, here are the stats in Google so far:
13Clicks 458Impressions 2.83%CTR & I spent $3.08 so far.

I have 20 keywords and my ad position is anywhere from 3-8.

Should I add more keywords? Increase the CPC so they move up higher? Does my lander seem to be OK?

On prosper202 It shows 15 Clicks 7 ClickThroughs 46.67% CTR From my lander to the offer.

Does this look worth running still? Please let me know, thanks.
 


No, that's definitely more than enough to go by, over 450 people have seen your ad, that's statistical significance. Time to bail and focus on something else, before you lose any more money.
 
PunchMyFace said:
OK, So I started my first Campaign last night on Google.

No sales yet its been about 8 hours. But I think my impressions are too low to know if its a loser yet, here are the stats in Google so far:
13Clicks 458Impressions 2.83%CTR & I spent $3.08 so far.

I have 20 keywords and my ad position is anywhere from 3-8.

Should I add more keywords? Increase the CPC so they move up higher? Does my lander seem to be OK?

On prosper202 It shows 15 Clicks 7 ClickThroughs 46.67% CTR From my lander to the offer.

Does this look worth running still? Please let me know, thanks.
Click to expand...

Your user name is very appropriate.
 
I upped my CPC to .45cents. and my average cpc is about 35.cent

Ive spent now $23.44 and Converted 1 sale and made $19 and change.

Prosper202 says my LP details are:
73 Clicks - 45 click-through, and a 61.65% CTR.

In Adwords it says I have 70 clicks and 1108 impressions so my CTR on my Google ad is 6.3% I have 3 ad variations on adwords and one is 8.1% one is 7.4% and one is 4.0% CTR.

What do you suggest I do, do you think I should quit this, or does this look like something I should work with, if so what do you suggest.
 
PunchMyFace said:
I upped my CPC to .45cents. and my average cpc is about 35.cent

Ive spent now $23.44 and Converted 1 sale and made $19 and change.

Prosper202 says my LP details are:
73 Clicks - 45 click-through, and a 61.65% CTR.

In Adwords it says I have 70 clicks and 1108 impressions so my CTR on my Google ad is 6.3% I have 3 ad variations on adwords and one is 8.1% one is 7.4% and one is 4.0% CTR.

What do you suggest I do, do you think I should quit this, or does this look like something I should work with, if so what do you suggest.
Click to expand...

Quit NOW godammit quit nowwwwwwwwwwwwwwwwwwwwwwwww. You will lose your shirt.

Don't you know, affiliate marketing is dead!
 
PunchMyFace said:
I upped my CPC to .45cents. and my average cpc is about 35.cent

Ive spent now $23.44 and Converted 1 sale and made $19 and change.

Prosper202 says my LP details are:
73 Clicks - 45 click-through, and a 61.65% CTR.

In Adwords it says I have 70 clicks and 1108 impressions so my CTR on my Google ad is 6.3% I have 3 ad variations on adwords and one is 8.1% one is 7.4% and one is 4.0% CTR.

What do you suggest I do, do you think I should quit this, or does this look like something I should work with, if so what do you suggest.
Click to expand...

Wait for about 500 clicks. Start 2 sub ids, make another adgroup, use one for search traffic only and assign the for a sub id, search sometimes outperforms content depending on the offer. Go through your keyword list and eliminate the keywords that don't relate exactly to the offer (if you just added a lot without looking like with Google keyword suggester, weight gain keywords will not typically convert for weight loss products). Make a different landing page, assign that another subid and test the pages against eachother. Search for your offer and look at other peoples landing pages and use that for inspiration, those are the landers that are typically already converting for an offer.

Seriously you need to outspend your payout by at least 5 times before even considering to stop, just tweak the campaign and make it better. Some stuff won't work but when you do find something that works, it will pay off the other 5-10 campaigns you lost on so thats why people say to keep spending to make sure its not going anywhere. I have had good campaigns that make a good % over time lose for 3-4 days in a row but over the course of a month I am still up a good % so don't let a few days phase ya. You have to waste money before you get a winner and once that one runs dry you will waste more finding another but you should always come up in the end if you know what you're doing.

This shit isent that hard its just time consuming and you have to be ready to lose money before you find a good offer.
 
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After a few hundred clicks, pause the ads with the lower CTR's. Delete your shitty keywords. You almost always have to lose money first while you're buying data. You're only down $20 - what are you worried about?
 
a good rule of thumb is to sometimes wait it out for a week before deciding anything. some things may convert better on the weekends or in the middle of the week. just because you had a bad day or two should not be the leading cause of shutting down the campaign.

in other words, you'll need to spend money to make money (like others said above, to collect data)-- even if it may mean being in the red.
 
I'm running a FB campaign targeted to teens, and noticed something strange: The ad begun yesterday as a CPM ad had tons of impressions and a low CTR. I got an approval for an almost identical ad this morning (different graphic and a few changed words), changed it to CPC, got few impressions and a CTR that is more than double.

Can it be my ad, the day of the week, or the fact that I changed the pricing from CPM to CPC? How could FB be meddling with it to give me higher CTR or CPM?

Sorry if my questions are dumb.
 
BlueYonder said:
I'm running a FB campaign targeted to teens, and noticed something strange: The ad begun yesterday as a CPM ad had tons of impressions and a low CTR. I got an approval for an almost identical ad this morning (different graphic and a few changed words), changed it to CPC, got few impressions and a CTR that is more than double.

Can it be my ad, the day of the week, or the fact that I changed the pricing from CPM to CPC? How could FB be meddling with it to give me higher CTR or CPM?

Sorry if my questions are dumb.
Click to expand...

How many impressions are you talking about because that stuff can fluctuate a lot.
 
penguinbc said:
How many impressions are you talking about because that stuff can fluctuate a lot.
Click to expand...
The first day using CPM I got 21,17429 impressions and 29 clicks, the second day with the similar ad using CPC I got 1,8115 impressions and 5 clicks. It's double the CTR as of this writing.
 
BlueYonder said:
The first day using CPM I got 21,17429 impressions and 29 clicks, the second day with the similar ad using CPC I got 1,8115 impressions and 5 clicks. It's double the CTR as of this writing.
Click to expand...

Can't conclude from that numbers of clicks. like penguinbc said it can be fluctuated easily.
 
BlueYonder said:
The first day using CPM I got 21,17429 impressions and 29 clicks, the second day with the similar ad using CPC I got 1,8115 impressions and 5 clicks. It's double the CTR as of this writing.
Click to expand...


What kind of number is "21,17429"?

Also, with that few clicks are you making any sales? For my campaigns, a good rule of thumb is, if I'm not getting 500clicks within the first hour, a few things probably suck, either my image or ad text...
 
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