You want to make more money with current traffic levels?

LegitAM

LegitAM

WF Premium Member
Apr 7, 2010
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I consider myself a "growth hacker" (lolz). So nowz I will givez you some must have tools for making more moniez with current traffic.

1.) Optimizely - test test test.
2.) Crazy Egg - connect this to optimizely through the API keys.
3.) Mouseflow - create variable tags and WIN

Make sure you set up identification variables to track the same visitor across all 2-3 tools so that you can understand their browsing/buying experience. Use this to win, your competitors aren't.

These are amazing for Ecommerce, Affiliate sites, blogs, etc. Use these 3 things properly and you can expect to see a solid revenue increase while maintaining current traffic #'s.

I see too many people thinking these tools are only useful for ecommerce.
 


I just threw up the free trial of Mouseflow and it was enough data to make buku improvements. Thanks!
 
I get fairly annoyed at services which consider ~1,000 data points as a reasonable split test. All of the above services are setup for those with not enough traffic to ever reach statistical significance.
 
Amoxicillin said:
I get fairly annoyed at services which consider ~1,000 data points as a reasonable split test. All of the above services are setup for those with not enough traffic to ever reach statistical significance.
Click to expand...
Definitely have to disagree. I'm not sure where you're pulling the "1,000" cap from... maybe if you are purchasing their smallest plans.

I've easily pushed 50k UV through split tests on Optimizely without any issues. The only one of these where that volume gets a bit difficult is Mouseflow because reviewing that many sessions will take eons.
 
LegitAM said:
Definitely have to disagree. I'm not sure where you're pulling the "1,000" cap from... maybe if you are purchasing their smallest plans.

I've easily pushed 50k UV through split tests on Optimizely without any issues. The only one of these where that volume gets a bit difficult is Mouseflow because reviewing that many sessions will take eons.
Click to expand...

If you look at the algorithms used by Optimizely, Visual Website Optimizer, and all the rest, they all use an 80-90% statistical significance algorithm. This leads to the incredibly annoying situation that they both start telling you the "best" variation prematurely.

Apart from extreme cases, a minimum of 10,000 impressions per variation or 100 conversions is necessary to provide any level of statistical accuracy. However since the average idiot is impatient, these sites need to lax their algorithms to aim at giving questionably decisions at around the 1,000 impression mark, nowhere near statistical significance.

You then look at the pricing models...

VWO: 30,000 visitors for $129/mo
Optimizely: 200,000 visitors for $359/mo
CrazyEgg: 250,000 visitors for $99/mo
MouseFlow: 100,000 visitors for €199/mo

I don't know about you guys, but 20 split tests a month is a bare minimum. Got five button colors to test? That's 50,000 visitors already used. I built my own system when I realized the options out there were going to cost me $2k+/mo just to keep up with my usage.
 
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Amoxicillin said:
If you look at the algorithms used by Optimizely, Visual Website Optimizer, and all the rest, they all use an 80-90% statistical significance algorithm. This leads to the incredibly annoying situation that they both start telling you the "best" variation prematurely.

Apart from extreme cases, a minimum of 10,000 impressions per variation or 100 conversions is necessary to provide any level of statistical accuracy. However since the average idiot is impatient, these sites need to lax their algorithms to aim at giving questionably decisions at around the 1,000 impression mark, nowhere near statistical significance.

You then look at the pricing models...

VWO: 30,000 visitors for $129/mo
Optimizely: 200,000 visitors for $359/mo
CrazyEgg: 250,000 visitors for $99/mo
MouseFlow: 100,000 visitors for €199/mo

I don't know about you guys, but 20 split tests a month is a bare minimum. Got five button colors to test? That's 50,000 visitors already used. I built my own system when I realized the options out there were going to cost me $2k+/mo just to keep up with my usage.
Click to expand...

I have to agree with you that their "suggested wins" aren't always ideal. In fact I generally get the data and use my own KPIs to find the win based off what I was after. I recommend others do it this way as well.
 
OMG I always argue with affiliates who send like 100 clicks to my CPS offers with high payouts and I am like "Uhh, you need to send way more traffic to know if its going to be profitable for you". Emailers are the worst, they get like 1 or 2 conversions on a super tiny test drop and assume that is the conversion rate when statistically it could still be much better.
 
Mouseflow is ridiculously useful and their customer service is second to none. Can't recommend it enough if you need better insight into what people are actually doing on your pages.
 
Amoxicillin said:
If you look at the algorithms used by Optimizely, Visual Website Optimizer, and all the rest, they all use an 80-90% statistical significance algorithm.
Click to expand...

No one said you need to use their suggested wins.

I routinely declare a winner on my own within 2-3 days of a test. I never let optimizely or any other tool pick the winner for me.
 
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