Automating Arbitrage

Status
Not open for further replies.
JeremyL

JeremyL

Kitty Saw the Bad Titty!
Oct 19, 2006
335
4
0
Dallas, TX
www.xuru.com
I was reading through some of the arbitrage threads and I thought I would share a nugget on automation.

Some people come out with 1 new site a day while others are pumping out 50. To make the real money with the amount of traffic 3rd tier PPC sends when bidding $0.01-0.10 per click you have to play in bulk.

Go out and pick up a very broad domain from your favorite cheap registrar. For this example we will say you buy electronics.com (sweet!!!).

Now we need to narrow that down a bit so we will use subdomains. Create http://camcorders.electronics.com. Each subdomain will be associated with 1 piece of content that we will use to create landing pages. The trick is using a piece of content that can be about any camcorder on the market by just replacing the camcorders name.

Now we setup a php script. So each time http://camcorders.electronics.com/specific-cam-model/ is called it pulls the very generic article and places the "specific cam model" in the spots where we setup in the content template.

So now when we create our ppc campaign via a spreadsheet we will use the following format

Keyword: "specific cam model"
URL: http://camcorders.electronics.com/specific-cam-model/

The "specific-cam-model" page is created on the fly and has content with the title and context that the user was looking for decreasing the chance they will hit the back button. The content is also generic enough leaving them wanting more info and increases the CTR.

So now you can setup a 50K keyword campaign on camcorders with 50K landing pages while only creating a single page.

Now go fourth my little minions and get to spamin and jammin. :2gunsfiring_v1:
 


or just scrape some rss for every niche and not worry about that... but im sure it works too.
 
Yea scraping RSS and Wiki work, but when I do the content this way, my adsense ads are laser targeted to exactly what the people where looking for. CTR = Good

:love-smiley-085::eek:
 
JeremyL said:
Yea scraping RSS and Wiki work, but when I do the content this way, my adsense ads are laser targeted to exactly what the people where looking for. CTR = Good

:love-smiley-085::eek:
Click to expand...

no problems with targetting via scraping either.
 
So are you editing the content on the fly when you pull it to the page to insert the keyword the user was searching for or are you just dynamically inserting a keyword title and focusing the adsense on just that title?
 
JeremyL said:
So are you editing the content on the fly when you pull it to the page to insert the keyword the user was searching for or are you just dynamically inserting a keyword title and focusing the adsense on just that title?
Click to expand...

i dont do it by keyword, i do it by pretty specific niches. i may have 2k keywords for that specific niche though. i get too much traffic to scrape on the fly, my ip would get banned.
 
I go the other direction with this. I start out very broad and then focus on specific keywords with specific text. So I might start on a niche with 1 site and 5000 + keywords and end up with 25 to 50 sites with as few as 1 keyword up to 25. I get a higher ctr and payout! I also only use original text - not that I can't automate but get better results doing it the long way!
 
Thanks for the great tip, JeremyL.
One question though: What about automating the most time-consuming (seems to me at least) task of arbitrage - that is, actually creating the PPC ads at the 2/3rd-tier engine?

For example, let's say I have generated 100 new arbi pages with targeted content, tons of keywords, etc. But now I gotta go to 7search and manually create 100 separate ads, copy/paste in all the keyword lists into each and every ad, write ad-copy for each one of them, etc..... Is there any way to automate that?
 
yea.. ever played the game diablo?

if you use an automating script, you can make a program that controls your mouse and keyboard. If you know how to code the scripting, you can basically make your computer do whatever you want.
 
I ask the question over and over: why doesn't someone make a script to automatically do some of these things (ad creation, html page creation, etc) and sell the damn thing. i'd buy it!

It sounds like if you know programming, it wouldn't be too difficult. But maybe you don't want to create more competition than you already have? I dunno!
 
trigatch4 said:
I ask the question over and over: why doesn't someone make a script to automatically do some of these things (ad creation, html page creation, etc) and sell the damn thing. i'd buy it!
Click to expand...
There are already tons of scripts out there for almost all our needs, even lots of free ones. The only thing I haven't seen a script for is ad generation.


trigatch4 said:
It sounds like if you know programming, it wouldn't be too difficult. But maybe you don't want to create more competition than you already have? I dunno!
Click to expand...

Well, I do know programming (I have a Master's in comp. sci. for crying out loud, lol) but that also tells me that automating the ad generating process would seem pretty hard, if not impossible.

This of course, unless 7search or any of the other engines have APIs that allow bulk generation of ads.
Like I said - there are scripts for about everything else; generating/scraping content, keyword lists, generating html, link-spamming, cloaking, etc. etc.

Just not for setting up the ads.... or am I wrong? Anyone?
 
I think one of the reasons I don't sell any of my custom software for automation is because it can take away my advantage.

That being said, I might be inclined to write that kind of software for someone else if the price was right.
 
Automating arbitrage is tough, because you are essentially buying clicks/traffic from multiple sources to have more of an avg dollar amount on your overall CTR. Making the sites is the easy part and can be automated right away, hell, I think you can even use some no footprint out of the box cheap script to do it, just so long as you preconfigure some templates first. The tough part is getting the good traffic sources, monitoring them to make sure they are performing, and creating campaigns to do so on the fly, but maybe also have them alert you when the total ad revenue CTR goes down and the ROI falls lower than a desired ratio.

We haven't automated our solution yet, but will someday, and I can't imagine it's going to be an easy task either. Kudos to whomever does it first.
 
Automating the analysis of ROI is something I've yet to do, but I really should. I tend to do this by hand, even though nearly everything can be d/led in a .csv format for very easy analysis with the right scripts.
 
I have started working on full automation but the problem is for 7search you need 50 active accounts and to spend $3k per month for a minimum of 3 months before the give you API access.

Once its ready it will create pages, logos KW etc on the fly and build pages very quickly. I have however created it so that my writers can log in and post unique content in a simple CMS (which shows them which KW to target etc)

All should be up and running soon and I will provide reports as they come in
 
Automating the site and kw setup ends up being pretty easy if you're familiar with scripting. If we're talking a simple scenario, with a single traffic source, automating ROI analysis is still a bit of work. Right now the problem I'm working to solve is the best way to analyze ROI for thousands of niches when you only have 200 channels in adsense. The way I'll likely do it for now, is cycling sites through channels, analyzing for a day or two, and automatically dropping/adding new channels for analysis. Obviously it'd be nice to have many adsense accounts or maybe a special one with unlimited channels. Anyone with some good tips/knowledge in this area please share your thoughts. I know that there are some who use a parent corporation with many children companies in order to have multiple adsense accounts.
 
Status
Not open for further replies.
Top Bottom